Brandbook
This document should be mandatory for every brand. It contains all the most important information. It begins, as a rule, with the history and description of brand attributes that form the basis of the platform. After that, there is a section with guidelines — a part that contains visual rules for working with corporate identity and brand logo. Next is the third block with media that were developed and adapted during the project.
Previously, brand books were printed, now they “live” either in PDF format or as a landing page based on the Figma platform, to which you can link and download all materials from there. It is very convenient — everyone has access.
When we present a brand book, we tell in detail how to work with a new brand and with a document for it. We do our best to make it as convenient and understandable for the customer as possible. We record this presentation on video, which we transfer to the client for further use.
Projects
Makro
Rebranding of a large Uzbek food retailer
Lassie
Rebranding and retail brand development for a Scandinavian children's clothing brand
BAON
Rebranding of a well-known clothing brand
re:Store
Identity development for the largest reseller of Apple technology in Russia
Wordshop
Rebranding of a creative school in the areas of advertising, video and production
Opera
Rebranding of an elite gaming club in Minsk
Other projects