Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
Tashir Pizza
Identity of the international chain of fast food restaurants
M.Video
Rebranding for top 10 world leading sellers of electronics
Eldorado
Rebranding of a top 10 electronics retailer in the world
Coffee House
Rebranding and retail design of one of the largest coffee chains in Russia
Movista
Identity of an innovative service for finding tickets
Prime Star. New Year series
New Year's packaging design for a chain of healthy food cafes
Other projects