Design system developing and adapting to media
In most companies, prior to rebranding, there is no visual integrity — there are many different fonts, each illustration is made in its own style, layouts are made up from scratch for each individual task. Will you come with this? not only the image of the company suffers — extra time and money are wasted.
A design system is an ordered and consistent library of brand visual materials for use in various communication channels.
For example, any of the sub-brands will be able to use a common bank of illustrations. If someone orders new ones, they are added to the general bank.
Projects
M.Video
Rebranding of the leading Russian retailer of electronics and household goods
Makro
Rebranding of a large Uzbek food retailer
Sgoryacha
Rebranding of food delivery service
X5 Group
Rebranding and development of an ecosystem for a leading Russian retail company
Doner 42
Branding of a technological fast food restaurants chain
Coffee House
Rebranding and retail design of one of the largest coffee chains in Russia
Other projects