Brandbook
This document should be mandatory for every brand. It contains all the most important information. It begins, as a rule, with the history and description of brand attributes that form the basis of the platform. After that, there is a section with guidelines — a part that contains visual rules for working with corporate identity and brand logo. Next is the third block with media that were developed and adapted during the project.
Previously, brand books were printed, now they “live” either in PDF format or as a landing page based on the Figma platform, to which you can link and download all materials from there. It is very convenient — everyone has access.
When we present a brand book, we tell in detail how to work with a new brand and with a document for it. We do our best to make it as convenient and understandable for the customer as possible. We record this presentation on video, which we transfer to the client for further use.
Projects
Telcell
Rebranding and development of Armenia's financial operator ecosystem
M.Video
Rebranding for top 10 world leading sellers of electronics
Bookvoed
Rebranding of the largest bookstores chain of in the North-West region of Russia
re:Store
Identity development for the largest reseller of Apple technology in Russia
ZAVERNITE! (Wrap it up!)
Branding for a fast food restaurants
Askent
Rebranding of a leather goods company
Other projects